BSc (Hons)
Digital Marketing with Foundation Year
- Foundation Year – Build core accounting, finance, and numeracy skills
- Industry-aligned – Gain practical knowledge in financial management and accounting standards
- Flexible timetables – Face-to-face and online learning
- City-centre campuses – London, Birmingham, Manchester, Leeds
- Strong career focus – Teaching focuses on industry needs.
KEY INFORMATION
Level Of Study
Undergraduate
Duration
3/4 Years
Intakes
October, January, May
Locations
London, Birmingham, Manchester, Leeds
Study Mode
Blended Learning (1 day online & 1 day in class)
Entry Requirements
Apply without Previous Qualifications
*Please note yearly fees may increase in line with inflation & Government guidelines.
Modules Include :
Foundation Year:
- Preparing for University Success
- Exploring the Business Environment
- Advancing your Academic Skills
- Becoming an Effective Leader
- Planning for Your Future Success
- Investigation & Innovation Project
Year 1:
- Understanding Digital Marketing (20 credits)
- Content Production (20 credits)
- Audience Fundamentals (20 credits)
- Managing Social Media (20 credits)
- Building Digital Platforms (20 credits)
- Resource Management (20 credits)
Year 2:
- Digital Advertising (20 credits)
- Search Engine Optimisation and
- Copywriting (20 credits)
User - Experience Design (20 credits)
- Digital Marketing Campaigns (20 credits)
- Research for Digital
- Marketing (20 credits)
Digital Internship (20 credits)
Year 3:
- Digital Marketing Analytics (20 credits)
- Global Brand Management (20 credits)
- Digital Marketing Strategy (20 credits)
- Strategic Customer Experience
- Design (20 credits)
- Digital Public Relations (20 credits)
- Digital Marketing Showcase (20 credits)
A BSc in Digital Marketing equips graduates with in-demand skills in digital strategy, content creation, analytics, and campaign management. With experience and continued professional development, graduates can progress into high-level positions across industries. Potential senior job titles include:
- Chief Marketing Officer (CMO)
- Digital Marketing Director
- Head of Digital Strategy
- Senior Marketing Manager
- CRM (Customer Relationship Management) Manager
- Digital Communications Director
- Head of Marketing Analytics
- UX/UI Strategy Lead
- Marketing Automation Director
Build in-demand Digital Marketing skills employers need
Why Choose a Career in Digital Marketing?
Do I Qualify?
Why study a Digital Marketing degree with a foundation year?
The foundation year has been designed for students who have decided to start a career in digital marketing or need extra support settling back into education.
Learn flexibly with our three blended learning options delivered at ourLondon, Birmingham, Manchester, Leeds campuses, helping you to balance studies with work and life commitments.
Choose when you learn with blended learning
Daytime students
2 days of tuition per week: one session on campus and the other session delivered live online
Evening and weekend students
2 evenings live online and 1 weekend day face-to-face on campus or 2 evenings face-to-face on campus and 1 weekend day live online.
Weekend students
Face-to-face sessions on Saturday and online sessions on Sunday
Frequently Asked Questions
A BSc Digital Marketing degree prepares you for careers in social media management, SEO, digital advertising, content marketing, e-commerce, and data-driven marketing strategy. Graduates are in demand across all industries, from retail and finance to tech and creative agencies
Yes — Digital Marketing is one of the fastest-growing career fields worldwide. Businesses of all sizes need skilled professionals to manage their online presence, boost sales, and build customer engagement. This degree gives you highly employable skills.
Graduates often progress into roles such as Digital Marketing Executive, SEO Specialist, Social Media Manager, PPC Executive, E-commerce Manager, Content Strategist, and Digital Marketing Analyst. With experience, you can advance into senior management or consultancy roles.
Starting salaries typically range from £30,000 to £40,000 in the UK. With experience, roles such as Digital Marketing Manager or E-commerce Lead can earn £40,000 to £60,000+ depending on the sector and location.