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Msc

Digital Marketing

  • Industry-aligned – Develop essential business, computing, and digital marketing fundamentals
  • Flexible timetables – Face-to-face and online learning
  • City-centre campuses – London
  • Strong career focus – Teaching focuses on industry needs.
  •  
Flexible degree
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KEY INFORMATION

Level Of Study

Postgraduate

Duration

1 Year

Intakes

September, January, May

Locations

London

Study Mode

Full-time classroom

Entry Requirements

Bachelors degree or equivalent

*Please note yearly fees may increase in line with inflation & Government guidelines.

Modules
Career Progression

Modules Include :

  • Strategic Marketing in the Digital Era
  • Developing Leadership Capability for Professional Practice
  • Research Methods and Analytics for Business Practice
  • The Digital Customer Journey: Data, Profiling and CRM
  • Digital Campaign Management and Media
  • Marketing Metrics and Analysis
  • Academic Language Skills for Post-Graduate Business Students (0 credits)
  • The Newcastle Business School Masters Dissertation (60 credits)

Upon completion of this course, students may be able to pursue careers in the following :

  • Digital Marketing Executive
  • SEO/SEM Specialist
  • Social Media Manager
  • Content Marketing Strategist
  • Digital Campaign Manager
  • E-commerce Manager
  • Marketing Data Analyst
  • Brand and Communications Manager
  • CRM (Customer Relationship Management) Specialist

Build in-demand Digital Marketing skills employers need

Develop in-demand Digital Marketing skills employers need by gaining hands-on experience with digital tools, data-driven strategies, and consumer-focused campaigns. The programme builds expertise in areas such as social media marketing, content creation, SEO/SEM, mobile marketing, customer journey mapping, and performance analytics, preparing learners to plan, execute, and optimise effective marketing strategies across digital platforms.
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Why Choose a Career in Digital Marketing?

A career in Digital Marketing offers strong demand, creative flexibility, and opportunities across almost every industry. As organisations increasingly rely on data-driven digital channels to reach and engage customers, skilled marketers are needed to drive brand growth, optimise online performance, and adapt to emerging technologies, making Digital Marketing a dynamic and future-focused career path.
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Do I Qualify?

Speak to one of our expert course advisors and find out if you are eligible in under 2 mins.
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Choose when you learn with blended learning

Blended learning is a mixture of face-to-face and online teaching, designed to help you balance your studies with work, family, or other responsibilities.

We offer timetables for you to choose from in either London, Birmingham

Daytime students

2 days of tuition per week: one session on campus and the other session delivered live online

Evening and weekend students

2 evenings live online and 1 weekend day face-to-face on campus or 2 evenings face-to-face on campus and 1 weekend day live online.

Weekend students

Face-to-face sessions on Saturday and online sessions on Sunday

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